Company:
AgenC Experiential + Digital Marketing

Client:
goop

Programs Used:
• Illustrator
• Photoshop
• Sketchup
• Vectorworks
• Google Sheets / Excel

Description:
The second job I did with AGENC, and the first while being hired for them. While most of the initial design direction was locked in, I created over 100 pieces of individual signage and menus and worked with local printers and fabricators in order to produce the end product.

The challenge that I faced was that when I got brought onto the project, was that it was already behind. In order to make the deadline, I had to completely re-do the established organizational system, and streamline it by adding a spreadsheet grid and file naming convention that allows for synchronicity across all phases including conceptualization, design, production, and delivery/setup.